Privacy Policy

Effective October 13, 2026

This Privacy Policy explains what After Baby (“After Baby,” “we,” “us”) collects when you use the After Baby app and website (the “Service”), why, and the choices you have. We built the Service so that most of your personal information never leaves your phone.

The short version. Your workout history, onboarding answers, and progress photos live on your own device, not on our servers. We see your email and payment details through Stripe when you subscribe, and we receive the check-ins, feedback, and waitlist forms you choose to send. We don’t sell your data, and we don’t run ad trackers in the app.

1. Information stored only on your device

The following is saved in your browser’s local storage on the device you use and is not transmitted to us unless you send it through a form:

Your profile: first name, mode (Mom or Dad), level, and your onboarding answers (for example weeks postpartum, delivery type, whether you’ve been cleared to exercise, whether you’re breastfeeding, sleep, available time, equipment, experience, and goals).
Workout completion, weights and reps you log, check-in history, Life Happens passes, and earned certificates.
Progress photos, if you choose to take them. They are compressed and stored on your device only. We cannot see them.
A membership token that tells the app you’re signed in, and your referral code.

Clearing your browser data or using “reset progress” deletes this information. Because it’s on your device, we can’t recover it for you.

2. Information we receive

Account and payment information when you start a trial or subscribe: your email address, name (if you enter it), plan, subscription status, and a Stripe customer ID. Stripe processes your card; we never receive your full card number. Stripe’s policy: stripe.com/privacy.
Forms you send us through the app or website: post-workout check-ins (how it felt, a star rating, an optional note, your level and first name), feedback messages, Dad Mode waitlist entries (email and your Dad Mode onboarding answers), “returning” reminders (email and due date), and the landing-page guide request (email). These are stored by Netlify Forms and emailed to us.
Technical information that any web server receives: IP address, browser type, pages requested, and timestamps, kept in standard hosting logs for security and reliability.
Referral information: if you arrive through a friend’s invite link, we record their referral code so we can credit them when you become a paying member.

3. Health-related information

Some onboarding answers (delivery type, provider clearance, breastfeeding, injuries) are health-related. We ask only to place you at an appropriate level and to tailor guidance. These answers stay on your device unless you include them in a form you send us (for example, the Dad Mode waitlist sends your Dad Mode answers, and feedback includes your level). We don’t use health information for advertising and we never sell it. After Baby is not a healthcare provider and is not covered by HIPAA.

4. How we use information

To provide the Service: unlock membership, remember your level, send sign-in links you request.
To bill you and manage your subscription through Stripe.
To respond to feedback and improve the program — reading check-ins and feedback is how we learn what to fix.
To email you about Dad Mode, the guide you requested, or your reminder, when you asked us to.
To credit referrals and prevent abuse of promotions.
To meet legal obligations and protect the Service.

We don’t use third-party advertising cookies or tracking pixels inside the app. If we run ads elsewhere, those platforms’ own tracking applies on their sites, not in After Baby.

5. Who we share information with

Only service providers that help us run the Service, and only what they need: Stripe (payments, subscription records), Netlify (hosting, serverless functions, form storage), and an email delivery provider for sign-in links and notifications. Video demonstrations may load from YouTube or similar platforms, which may set their own cookies when you watch; see their policies. We may disclose information if required by law or to protect rights and safety. If After Baby is ever sold or merged, information may transfer with it under this policy.

We do not sell your personal information and we do not share it for cross-context behavioural advertising.

6. Retention

Subscription records are kept as long as you’re a member and as required for tax and accounting afterwards. Form submissions are kept while they’re useful for improving the Service, generally up to 24 months, and deleted on request. On-device data is yours and stays until you clear it.

7. Your choices and rights

Access, correction, deletion. Email hello@afterbaby.fit and we’ll show you what we hold, fix it, or delete it. Deleting your Stripe customer record ends your membership.
Marketing email. Every marketing email has an unsubscribe link. Transactional emails (receipts, sign-in links) continue while you’re a member.
Photos and progress. Delete them in the app at any time; they were never sent to us.
Colorado and other U.S. state privacy laws may give you rights to access, correct, delete, and port your data and to opt out of sale or targeted advertising (we do neither). To exercise a right, email us; we may need to verify it’s you. You can appeal a decision by replying to our response.
EU/UK visitors. Our legal bases are contract (providing the Service), consent (forms you choose to send, health-related answers), and legitimate interests (security, improving the program). You have the rights above plus the right to object and to complain to your supervisory authority. Data is processed in the United States.

8. Security

Connections are encrypted (HTTPS). Membership tokens are cryptographically signed. Secrets are stored in our hosting provider’s protected environment, not in the app. No system is perfectly secure; keep your device locked and tell us at hello@afterbaby.fit if you suspect a problem.

9. Children

The Service is for adults. We do not knowingly collect information from anyone under 18. If you believe a minor has provided us information, email us and we’ll delete it.

10. Changes

We’ll post updates here and change the effective date. For material changes we’ll notify you in the app or by email.

11. Contact

After Baby · Parker, Colorado, USA · hello@afterbaby.fit